| Difference |
Conventional CRM |
adSails |
| Order Generation |
Exclusive emphasis on contact management
No system to generate orders, only number entry that is not dynamic, such as portals to Excel spreadsheets
Orders not integrated into call-tracking data structure
|
Covers the life of the order, from begining to end
Scratch pas/calculator, proposals, contracts, insertion orders, and revisions with any degree of geographical or cross platform complexity
Order generation is integrated with activity tracking
|
| Rate System |
No provision for rates
|
Industry-standard rate system
Comprehensive set of modifiers
Inventory-based yield manaagement
|
| Relational Account Data Structure |
Data structures not designed to deal with complex account relationships of the media sales industry
|
Many-to-many relational data structure describes the complexity of account relationships
Brand-Client-Agency-Rep Firm
|
| Customization and Deployment Time |
Narrow functionality without customization
Customization is a lengthy and expensive process involving Value-Added Resellers (VARs)
|
Out-of-the-box customization for the advertising sales industry
Variety of billing calendars
Local sales staff can handle modifications for quick response to changing conditions
Further customization handled by advertising sales specialists
Customization done at little or no cost
|
| Defined Vertical |
None
|
Built to the specific needs of the advertising sales vertical
Specialized support and training
Customization costs are leveraged across our industry, giving clients greater functionality at less cost
|
| Integration |
Little, if any, interface with industry-specific, third party software
Integration requires VAR customization
|
Established integration with research software and back-end traffic systems
Will interface with any software that could be useful to advertising sales
|
